Join your host Giuseppe Grammatico as he discusses the three takeaways from a recent national conference that he took part in. In this episode, Giuseppe reiterates the biggest stumbling block to business ownership: the tendency to chase the “dream” of a brand. Here, Giuseppe talks about the inner-work that needs to get done when researching a franchise concept, how companies are branching out to more ways of reinvesting in their brands, and the trend on acquisitions.
In this episode you will learn:
- Giuseppe Grammatico – the questions I tackle with clients
- Franchising is all about you!
- There is an uptrend of acquisitions in franchising
- A franchisee is an extension of a brand’s reputation
- The “why” of your business decision making
About Franchise Freedom:
In 2005, Giuseppe was living the life as a young executive on the rise. He worked with three of the biggest financial firms in the country. Everything was going as planned for Giuseppe until his company went through a merger – but he didn’t. He was shown the door. Giuseppe landed on his feet only to have a merger at his new company result in a pink slip and a severance package.
At that point, Giuseppe had it with the risk of being a corporate executive, and his wife has had it with his two-plus hours of commute, coming home late, and him always feeling stressed – expected to say “how high?” when the company said “jump” anytime. So he escaped the corporate world and found entrepreneurship. Giuseppe bought a franchise, became a master franchisee, and then a master franchisor. In short, he has worked on all sides of franchising since 2007.
Franchising has given his family the financial freedom they always wanted, and it’s given him the time to enjoy the money he’s made. Giuseppe works on his terms and builds his wealth instead of lining the pockets of shareholders. Now, he helps other corporate executives decide if franchising might be the right move. Giuseppe has helped over a thousand people at this point.
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The Franchise Freedom: Discover Your New Path to Freedom Through Franchise Ownership, Book by Giuseppe Grammatico: