Craig Ballantyne | Climbing Your Entrepreneurial Everest

It can be stressful to run a business. Entrepreneur, business coach, franchise owner, and best-selling author Craig Ballantyne knows that first-hand. But when things go bad – and they always do – he turns to a strategy that helps him hit homeruns when curveballs come his way.

We talk about the mindset business people must adopt to overcome adversity in their own venture, as well as why Craig feels like his own businesses, including those in industries hardest hit by the lockdown, will thrive after the pandemic is over.

He also reveals a unique testing system he used to find potential business partners, as well as…

  • Why money can’t be your main motivator
  • The way to organize your day to achieve your professional and personal goals – without sacrificing business success
  • What to do when things go wrong with your business (and why they always do)
  • How he makes being a “semi-absentee” owner of franchises work
  • And more

Listen now…

Mentioned in this episode:


Giuseppe Grammatico: Welcome to the Franchise Freedom Podcast. I’m your host, Giuseppe Grammatico, your franchise guide, and today we have a very special guest. Today we are speaking with Craig Ballantyne. Craig is known by his clients as the world’s most disciplined man, but he was born lazy and introverted, and also suffered crippling anxiety attacks. He then spent years inventing systems that make success automatic for anyone.

He built his turbulence training fitness business to over 151,000 customers and 50 million YouTube views and owns His first book, The Perfect Day Formula has helped over 35,000 high performers own the day and take back control of their lives. Today, Craig coaches entrepreneurs to make more money and work less using the techniques and his Wall Street Best journal, Unstoppable and new book The Perfect Week Formula. Craig, I wanted to welcome you to the show.

Craig Ballantyne: This is gonna be a lot of fun, man. It’s really great to catch up again.

Giuseppe: Yes, absolutely. So for everyone listening in Craig, I actually, I was a client of Craig about a year ago, helped my business quite a bit as a business coach. You know, just gave me some great advice. Craig has some phenomenal books. But before we even get into that I wanted to see, you know, give the audience a little bit of background, how did you get into this business or the business you’re in now? And, you know, what does that journey look like?

How Craig Became an Entrepreneur, Author, Franchise Owner and Business Coach

Craig: Yeah, it’s a great question. I’ll keep it real, fairly short here for you. So I grew up not far from you in, you know, in the grand scheme of things up near Toronto. So, you know, really into the hockey world when I was a kid, and so I wanted to be a strength and conditioning coach in the National Hockey League. Fast forward to age 25. I’m kind of in that industry, and I stumbled across writing for Men’s Health Magazine. So I then wrote for Men’s Health Magazine for the next 15 years while building an info product business.

And if anybody doesn’t know what that is, essentially, I was Canada’s version of Tony Horton and P90x and have a lot of videos on YouTube that have been watched a lot of times. Some of you may recognize my name from Men’s Health Magazine, seen my name in there. And then around 2006, so in that period of being a men’s health expert, I had anxiety attacks. And I was working too much and just all over the place. And that led me to writing my first book, Perfect Day Formula.

It took me a long time to figure out the systems and write the book. And that one came out in 2015. And that was right around the time I switched industries from the fitness industry over to business coaching. I’ve been doing some of that on the side and then started helping people outside of the fitness industry and manufacturing and real estate and all sorts of things that I help people with today. All sorts of weird, wonderful businesses. Including, you know, we worked together a little bit, Giuseppe.

And I also at the same time, just for everybody listening, I do own three fitness franchises. They are part of the Fit Body Boot Camp franchise. And I own two in South Carolina, I own one in Toronto and I have not been to any of the locations. Literally have not stepped foot into any of the locations. But I did partner with, so I’m a co-owner in all three of them with the people who do the work. People who I’ve vetted over a couple years of knowing them and just have great partnerships with them.

And I simply just go back and forth with them on email and support them in the sales and marketing and leadership aspect. And, you know, we’re actually, we’re holding steady throughout these difficult times. But when things open again, we’re going to be stronger than all the other fitness franchises because a lot of the fitness franchises really did a poor job of maintaining community and really did a poor job of supporting their franchisees. And I’m grateful to be a part of Fit Body Boot Camp.

Giuseppe: That’s actually a very good point because being in the franchise industry, not every franchise is built the same and many, you know, took action right away, others are still kind of stalling, figuring out what to do. So that’s a very good point.

Craig: Yeah. It’s amazing. It really, even when, so I talk to a lot of business owners and obviously a lot of the franchisees and it’s amazing to see the human response to, you know, the COVID quarantine all this stuff is. Some people have just stuck their head in the sand. They put the white flag up and ran away. And then some people have, you know, on the extreme opposite have leaned into it.

Have become incredible leaders, have it’s actually really interesting is a lot of companies in all industries are just accelerating on a lot of things they knew they should have been doing and now they’ve been forced into doing them. And it shows you, you know, some of us were barely even trying before all this happened and we were just going through some really good times. And now we’re getting a whole lot more done and I’m definitely not gonna say this has been good for people. I don’t want to say that. It’s absolutely, you know, not proper to say, but it’s been interesting at the very least.

And I’m really, really grateful to be surrounded by good people and to have the opportunity to chat with you and give people light, hope and optimism to other people. And that’s what you do when you show up consistently with your show and I do with my show and the videos that I make online because, you know, otherwise people are getting their heads filled with garbage and we want to show them there’s light at the end of the tunnel,

The Opportunity That Lies Ahead

Giuseppe: Absolutely. Shut off the news and let’s move forward and it’s a good point, right? I mean, there’s a lot going on but it’s, business is still gonna grow, you may have to pivot a little bit. You know, instead of meeting face to face, we’re using Zoom still accomplishing the same thing. And nothing is the same as meeting someone in person, obviously, but certain businesses, you realize, do I really have to, you know, meet at the coffee shop?

Can I double the amount of appointments or meetings that I’m doing via Zoom? So I think we’re definitely taking advantage. And your business, obviously, you’re doing a lot of, a lot more video as well as you’re coaching people across the, actually throughout the entire world, right?

Craig: Yeah, yeah, and I do, I’m doing a lot more social media video now. So before all of this social media is huge for lead generation for me on LinkedIn, Facebook and Instagram. And before this, I was consistent. You know, like probably three videos per week. Now I’m probably at about eight to 10 videos and I could say more, I can make more I just don’t really feel like I have room in my schedule to put them out to the world. Like, people are like I already, we got three videos from you today. We don’t need more.

But I could put up more and I think it’s elevated my game that way which has allowed me to become better speaker, better presenter. I’m doing more of these podcasts, getting the message in front of more people and I’m working just as much and I’m as energetic and inspired as ever. And invigorated by this challenge to help people, like the ones listening, to take back control the time and to help you help them find that next path because a lot of things have changed, but a lot of opportunity will be ahead for us.

Giuseppe: Yes, absolutely. Yes. I could not agree more. We’re definitely on the same page there, man. So you said something interesting before, you had mentioned Fit Body Boot Camp and you’ve never stepped foot, right? You have a co-owner, people are managing that. And it’s a very popular topic. It’s always been a popular topic, but it’s definitely becoming more popular.

People in my world in the franchising space, they want semi-absentee, they want to keep their job or they’re using a franchise as just another investment vehicle. You know, they’re owning a few businesses. So you’ve done it before. So, you know, who do you work with? Who’s kind of your ideal client and how can you help someone in this specific case that is looking at being somewhat of a semi-absentee owner?

Craig: Right. So let’s start on the characteristics side of what it would take to be that semi-absentee owner. So, in most cases, you’re going to need to be the money side of the business and you’re going to need to be a pretty good leader. Now, I was not a great leader five years ago when we got into this stuff. I was fortunate though, that I had a good leadership over these two gentlemen who I’m partners with.

So if we go back to the fitness industry, I was selling these fitness programs and then one year I decided to start my own fitness certification. Like we’re, you know, learn how to train people my way. And these guys were two of the first guys to join. So they were big fans and followers of me. They came to events, you know, we’ve hung out, we’ve supported them. And then before we even were partners on anything, though, I basically put them through tests. So I said, Hey, listen, I want to, I’m considering partnering with you.

And in order to do that, I want you to send me an email update on your business, on your current gym every Tuesday by five o’clock eastern standard time. And I actually did this with about eight people. And as soon as they missed one of them, they were cut because my brain operates on, I expect things at certain times. You know, I expect, you know, lunch to be at a certain time I expect, you know, something to go a certain way. And when it doesn’t, my brain kind of gets a little funky and gets a little anxious.

So that was the test. If I’m gonna have to ask you where’s the weekly update every week, you and I are not going to get along very well. So that was one little thing that I put in there and, you know, it was like a six month or 12-month process. I wasn’t rushing into anything. And after having known these gentlemen for a couple of years and doing this testing it’s like Okay, great. I can count on them. They’re reliable and consistent and dependable.

And now I’m willing to enter that partnership. Of course, you know, people listening well, that’s a long time. Well yeah, so you, you know, you have to think if you want to be an absentee owner of whether, any type of franchisee. You and I before we started the official show, we were talking about the cleaning industry because I know that there’s cleaning franchises, I know that you hear all those stories about all the things that need to be cleaned. And I was thinking that surely that has to be doing well and you assured me that it was. So let’s say that you wanted to open a cleaning franchise.

Well, I mean, that’s going to take a blue collar type person to be doing the day to day type of stuff. So you would invest the money and buy the franchise fee and then whatever set up. You know, that all came from me and my business. We have physical locations. So that build-out money came from me, the rent came from me. And so when, you know, you had to set up the deal so that when the business started making money that, you know, those expenses were paid back before, you know, people started taking percentage of profits and all that sort of thing.

So you got to work out the right deal. But then it’s really like if you want to be that absentee owner, you have two options. One, you can do the co-owner thing or you can find somebody who just likes to be a manager and likes to be able, you know, at six o’clock at night or whatever time they just like, as soon as they leave the office, they’re done with the office. As an owner, you’ve never really done. But if you’re just the manager of it, you’re generally done with it.

So there’s a bunch of things that you have to investigate and I didn’t investigate any other franchises. So you’re the expert in that area but you kind of have to then figure out what’s your leadership role going to be? I would think that if, you know, somebody listening to this, and they’re done with corporate America and they were a great leader in this company and they oversaw all types of people and teams and diverse groups, and they were like, I know how to get out of a difficult situation where somebody doesn’t agree with somebody else on the team and I know how to deal with launches and product releases.

You know, when everybody’s working a little bit longer and I know how to deal with this stuff. You’re going to make a good absentee owner, even in, you know, if you’re going to be physical meeting with people, like I’m not even physical. I don’t even live in the same state or provinces my location so it’s not like I meet with the co-owner. We can do that virtually now as you and I were talking about. So those are the things to consider and from there, again, it’s the deep dive into what does this franchise really do?

Giuseppe: Right. Absolutely. Some people are looking at semi-absentee and then you have, you know, corporate execs, either they’ve been let go, furloughed, they’re thinking twice about their job period. Just do I even want to be there? You know, what’s some advice you’d give to someone that’s looking to transition into entrepreneurship? We’ll just keep a general, you know, looking to start their own business.

Power Through the Inevitable Lows and Relish the Highs

Craig: Well, entrepreneurship in general. Yeah, so I have a phrase and it’s not, I don’t swear on it, but it’s a little graphic here. And so I would say that you need to commit to it and understand that there will be days when, and I know a friend who, where this literally happened to them, there will be days when you wake up and your spouse’s left you, your dog got ran over and you got kicked in the balls. And you’re like,

Giuseppe: All at once.

Craig: Yeah, right. And you have to say, you know what, I’m really excited to work today? Because those days will happen where you feel that way. And they will happen frequently. I mean, this is obviously we’re living through one of the world’s most extreme examples right now. But I think that this, you know, thing that we’re all going through right now has probably prepared a bunch of people to be ready for Oh, this is what happens in entrepreneurship. Okay, they’re, you know, it’s curveballs, it’s knuckleballs, it’s, you know, then a fastball.

You don’t know what’s coming next. Now on the other side, there are a lot of highs being an entrepreneur. You know, making that first sale, making a big deal. I mean, it’s just, it’s really great. And then there’s the flip side where it’s like you get a customer who says, well, there’s a flipside on both, right? You get an irate customer who’s blaming you for something that you didn’t have anything to do with. And you can’t win that argument, right?

Then there’s those customers whose lives are changed because of what you did. And it might be something that you seems, you know, seems so insignificant to you. But for some reason, maybe it was the timing, maybe you’re a cleaning company and you came in and you cleaned their office during, you know, when that person’s mother had passed away and they came back and, you know, your company leaves a little note every time and they broke down when they saw that note.

And you had no idea that you can make that big of an impact, but you can and it’s darn cool. Like when somebody says hey, you know, I was able to see my kids graduation because of, you know, I was, I started working out with your program. That’s amazing. We have one guy when I was back in the fitness industry, he tattooed the logo of my program on his leg because we helped them go from 400 pounds to 225 pounds.

Giuseppe: Wow, that’s amazing.

Craig: Yeah, you certainly don’t expect that to happen. Like, you’re not like this better happen. No, but when it happens, you’re like, Wow. So that’s entrepreneurship. It’s like being a parent, right? You know, the best and worst of being everything in life and so you have to be ready for that, mentally prepared for that. And you also have to be mentally prepared that no one will save you. No one will save you. No PPP, no XYZABC, no promise of small business loan, you know, it’s gonna, it goes to the cronies like it always goes to.

And so whatever, you can’t expect anybody to show up. You can’t expect anybody to show up in the fitness world, in the fitness franchise world, we can’t expect our trainers to show up every day at five o’clock in the morning, even though that’s what time the boot camp starts and they’re supposed to be there. There’s gonna be days when everybody’s waiting outside and you get a text message at five o’clock in the morning. Hey, where’s trainer Joe? He ain’t here and we need somebody to train us or we’re going to cancel go to Orange Theory across the road. And then there’s going to be days where trainer Joe’s like, Oh, I can do this.

And he opens up three doors down and takes half of your clients. We had that happen in Mount Pleasant, South Carolina. Those are the days that you have to prepare for. And you have to be like, Okay, no problem. I’ll deal with this. Next. Let’s go. You gotta be relentless. And so just understand you have to be one of the most mentally resilient people to be an entrepreneur. But if you have kids, you’re already mentally resilient. So you can be an entrepreneur too. And then it’s just a matter of, listen, this isn’t, I’m not reinventing the wheel here.

There’s already successful franchises in my company. There’s already successful franchises that are competitors. There’s thousands upon thousands of successful businesses. What are they doing? Go and find out what they’re doing. Talk to entrepreneurs, and they’ll pass down like, do this, don’t do that. When you’re signing a contract, do this, don’t do that. Oh, okay, well, you just saved me like, probably a year of my life. Like, I’m not big on partnerships, having said the fact that I’m in a partnership with these people. I’m not big on partnerships, especially in two ways.

One, if it’s your main business, and two, if it is with somebody who has the same strengths as you. So it’s like, yeah, we’re both really good at sales. We should start a business, we should start this franchise. Well, if you’re both good at sales, who’s good at operations? No one. Oh, you guys are gonna have some problems. And then, in my main business, I am the sole owner. I am the dictator in that business.

The franchises were like many people listening, we want another source of income. Okay, well, great. I’m willing to part with some of that income in exchange for a good person who I’ve vetted over a long time doing the majority of the hands-on work in exchange for me providing leadership and money. Okay, that’s a partnership I’ll go into with a good contract and away we go.

Giuseppe: But that’s not your main business. No, I get it. I definitely agree with that. And at the end of the day, just with whatever’s going on and you said it best, you know, PPP, you can’t rely on the government. You can’t rely, you gotta rely 100% on yourself, but don’t forget why you even got into this right? I mean, why did you, if you did it just purely for money, you’re gonna fail. If that was the only motivation.

Craig: That’s the way it’s been for everything I’ve ever done, I’ll tell you that. Because I’ve tried that, and all of it fell apart.

Giuseppe: Yeah, and I picked my, I worked on Wall Street, and after doing it money was great. I, it wasn’t for me. Not gonna say anything bad about it. Just it just wasn’t for me. And I just looked at what made the most amount of money next to being a doctor. And I was like, wow, this is the path that’s kind of cool. I’m interested and didn’t last too long. And then, you know, felt kind of, had to start all over again.

And that’s why I got into business ownership. So some good advice there. Switching gears, so the one thing I remember when we worked together was that book. So the Perfect Week Formula. And we’ll put in the show notes the link to the book but so, if you can kind of briefly because this was really powerful for me, kind of describe how it’s put together. And the reason I’m asking is anytime I work with a potential franchise owner, we start talking about, you know, there’s some rapport building in the beginning.

We’re not talking about franchises and we talk about ways of improving and time management because I like time management. I work constantly and it’s like, Alright, it’s 11 o’clock at night. Do I have time for TV? Do I have time for working out? Did I spend time with my family? So I really liked how you kind of positioned, you know, putting your personal agendas. You know, your date night on the calendar first. Can you just talk a little bit about that book and maybe some, a few pieces of advice for everyone listening in?

Fill Your Calendar With Non-negotiables

Craig: Absolutely, absolutely. So it was not the first book that I wrote. I wrote the Perfect Day Formula in 2015. It was not even the second book that I wrote. I wrote Unstoppable in 2018. And when I wrote Perfect Day Formula, you know, it’s all about, you know, designing your day. And then I got about 300 objections to it, right? Like, well, what about this? And objections and questions. You forgot about this? Well, I have two kids and I have 3.1 kids and 1.7 dogs. What about me? And so we got, like, a lot of great feedback. And I was like, Oh, you know, I just, I didn’t answer these things. And all these new topics have come up.

And then I started teaching it at these workshops I was doing. So I remember the first time I ever taught it was August 2018. This Perfect Week Formula idea of really, here’s how you put your work into specific blocks over the course of the day. And then when I was ready to write the book, the thing that really stood out to me was my friend, this guy’s name is Pedro Scullion. He’s the franchise owner of Fit Body Boot Camp, and he’s one of my best friends. So this guy now has 800 franchises, 500 franchisees, lots of people to deal with. 55 team members.

He also has a coaching program. He has so much stuff going on and yet this guy every single Wednesday night at five o’clock would say to me, Hey, buddy, you know, we just spent an entire day working and doing podcasts and you think, you know, it’d be time to go out for steak and so on. No, it’s not. You’re gonna go and do something else. I’ve got date night tonight. I don’t care that you flew down to California from Canada for today. I got date night tonight every Wednesday at five o’clock it’s date night. So when I saw him do that I looked at, the whole concept is your calendars should be blocked off with non-negotiables.

So if you feel like your marriage would benefit from weekly date night and you’re doing date nights once a month, all you need to do is put it on the calendar. Like a trip to the dentist or a trip to the doctor or a call with your lawyer. Like, you don’t miss those things, yet you’ll miss date night because date night has become this negotiable thing, right? Like, okay, date night, Honey, I’m gonna be home at 6:30. I’m going to pick you up, we’re going to go to an amazing steakhouse, and, or wherever, whatever type of restaurant you want to go to. And then after that, we’ll go to that movie you want to watch.

Great. Okay, then around 330 in the afternoon, you say, Hey, listen, I’m going to be a little bit late for dinner. Then an hour later, you’re like, Hey, we’re just gonna have to do the movie. An hour later, you’re like, Hey, I’m bringing home Chick Fil A and we’ll watch TV. Like, because I’m not gonna be home till eight o’clock. And it’s, and then, you know, obviously, that caused a lot of problems because you looked at that as a negotiable thing on your calendar. So what you need to do is you step back and you look at what really matters in your life, your values and your vision that drive every decision.

And so when I work with people, we figure out what do you want to accomplish for your family? What do you want that to look like? What do you want your wealth to look like? What do you want your health to look like? Because a lot of people can work really hard but sacrifice their health. Where’s that going to get you when you’re 55 years old? You’re going to be trying to play catch up on your health and you can’t really play catch up on your health, a lot of damage is done. So you got to figure that out. And then once I know that, we go, Okay, well, if that’s what you want to accomplish in your life, here’s how your week needs to look to accomplish that.

And then you need to be getting to bed at this time, getting up at this time. You need to be doing blocks of deep work at this time of day you need to be doing blocks of meetings on this day. You need to also schedule in your exercise sessions as non-negotiable. And we just build out this calendar. But we start with what matters the most. And that’s, I force my clients to put on family and their own health on the calendar first and then I say now you got to make your wealth goals fit inside this box that we have drawn in.

And so if you want to be, have a date night and you want to have a family movie night on Friday, wherever everybody puts their phones away because I have a client, he sold a business to Paypal and he’s starting another business now and he says that’s what we do every Friday night. Kids’ phones go away. We have family movie night and then I play tennis all day with the kids on Saturday. And I don’t work Sunday.

Okay, great. Well, we’re gonna build this new business around the parameters you’ve given me. But it starts with putting those things on there first. So that’s like a backwards approach to planning your week whereas most people are like oh, I’m just gonna, you know, I’ll fit in, I’ll find time for the family stuff and date night. You know, just find time for it. But you don’t find time. You don’t find time. It’s not under the bed with your AB Rocker that you bought 20 years ago. You know, you make time for what matters. If you want family time, you put it on the calendar first.

If you want two to three workouts per week, so you stay healthy and energetic, you put them on the calendar before you put your meetings on. If you want to write a book, you got to put that on there, okay? And then you go now it’s time to put all the sales and lead gen and all that stuff on there. And you know what, it actually makes you more efficient, more productive, more successful and then yes, happier in the long run. So that’s the, kind of the overtone of it and I think if you remember nothing, it’s you don’t find time, you make time. You have to make time in advance. Proactive

Giuseppe: Yes. And for everyone listening in and you just have to do it and try it. Just let the, put your mind, you know, don’t think about it. When we were working together, I said I don’t have time for that or I’ll figure it out. Doesn’t work that way. I put stuff on the calendar. Is every week perfect? No. And it’s a work in progress and I’m much much better. But I said the one biggest thing, you’re like what do you want to add to that calendar?

And it was date night which is now, you know, backyard lunches since all the restaurants are closed but we’ll take what we can get. So it completely works and you talked about highs and, you know, when you hear great things, so I just wanted to say because of, you know, my schedule and being able to better manage my time, I had a three-year goal, you know, to write a book and launch a podcast among some other things. And it’s now May what’s today, May 14th and we have done both. We have done a launch a podcast, wrote a book.

Actually went live last week. I’m not, and I’m way ahead of schedule and I’m able to spend the time, you know, during the weeks, definitely have date lunch and on the weekend spend time with the kids. So I thank you for that and that’s, you know, I tell everyone I don’t benefit from sales with a book. I just say try it. It’ll definitely help you out and definitely, you know, may save your marriage, may save your health, it may save just about everything. So highly, highly, highly recommend it.

Craig: Yeah, and the whole thing is like putting parameters on something. You know, very, you can look at it this way. Like when we went to college or even in high school, we were told, hey, listen, you’ve got to have this project done by this date. And if they had said like a week earlier, we would like, we always get it done the last minute and they said it was a week earlier, we would have got it done at the last minute, a week earlier. You just, you adapt to the amount of time you have for these projects.

And if you do all that other stuff, you put all that other stuff and say, listen, that means I can only work 37.5 hours on this, you know, business, then you know what, you’re gonna get a ton of stuff done because you’re going to cut so much fluff. But if you were given 50 hours, I don’t think you’d be, you’d have any more progress. You just really would waste a lot of time. And I am, I know how I was wired when I was born just that I hate wasting time. And I can’t stand waiting in lines and all that sort of stuff. But, you know, that little mental thing that I’ve gotten my head has helped a lot of people because I’ve become so obsessed with it.

Giuseppe: Right. And one other thing and this could be a whole nother conversation, but I don’t get up as early as you. I think last time we spoke was just before around 4 am if that’s still the same. I don’t, I definitely don’t wake up that early and I am definitely improving but that morning time is also great because you just, you know, I write my social media, I wrote most of my books in the morning. So that quiet time, especially for many people their kids are at home, everyone’s home and that quiet time you really could get a lot done. You literally in two hours get six hours worth of work done because it’s pure focus with no distractions. So

Craig: And I would say this, so, you know, if people freaking out about the whole 4 am thing, I get it. Listen, it’s not about the hour that you get up, it’s about what you do with the hours that you are up, okay? I have friends that have built hundred million dollar companies working from 10 pm till 4 am. Now does he recommend that? No, that is not good for your health to be up at those hours. It’s just not good for humans to be night creatures, in most cases, it’s not good for blood sugar and all that. But it just shows you like if you join the 5 am Club, like, hey, great, you could have a t-shirt, but that doesn’t mean you’re going to be successful.

Being in the 5 am Club is neither necessary nor sufficient for success. Instead, you get up at the time that is right for you and then I would push you to get up 15 minutes earlier than that. So if you think I should get up at seven o’clock, get up at 6:45. Even those 15 minutes of solitude, extra solitude and alone time can really help you out and you’ll get more done, you’ll get ahead of the game, you’ll have a victory before the chaos of the world, you know, throws the wrench in everything. And that’s the stuff that you need to keep going every day.

Giuseppe: Right. All right, so we got some good takeaways. Craig, what else did you want to mention? I want to be respectful of your time today. So what, anything else that we didn’t cover that you’d like to let the audience know?

Don’t Climb Mount Everest Without an Experienced Guide

Craig: Well, I would just say in the grand scheme of things, success comes down to this, it comes down to the clarity of knowing where you want to go. So really knowing what you want to accomplish. And then the next clarity comes to having some type of mentor to help you get a, you know, the fastest results on this path.

And then after that, it’s just being consistent and showing up and being accountable to that mentor so you do the work that is necessary. And this is no different than climbing Mount Everest. How do you climb Mount Everest? Well, you ask a bunch of people who successfully did it, how they did it. Okay, great. You got clarity about how to do it. Here’s the path. You don’t try and come up with a new path up Mount Everest, you follow the path everybody’s taken.

And then you get support, the Sherpas to help you go up the mountain. And then you show up every single day to do the training that then prepares you to go and then you show up every single day when you’re there and you go. And you just make smart decisions along the way. And so it’s not easy, but it’s relatively simple to start a business, grow business, lead a business, keep a business profitable and do all these things. So that’s what I would say to you.

Giuseppe: Sounds great. For anyone listening in, if they want to learn more they want to contact you, what’s the best route. I know you have the website, you have books. What’s the best route?

Craig: Well, the first thing I would do is, you know, Giuseppe, gas so nicely said things about the book, go get the book at and then if you want to connect with me, I’ve got more content. And you can learn more about me at And then quite frankly, I just really, really love getting emails and hearing from people. So if you want to email me, I actually, this is my real email address. I’m not making this up. It is One of my friends just happens to own the website and he lets me use it for my email. So If you want to shoot me an email, ask me a question, whatever. Or if you do use Instagram, I’m on there at Real Craig Ballantyne.

Giuseppe: Sounds great. So we will put that all in the show notes. So you could just click on the links. Craig, it’s been a pleasure. It’s been a long time since we last spoke. So I appreciate the time and hope to speak to you soon.

Craig: I’m sure we will speak again soon. We’ll have lots of stories to trade and about getting through this time. So everybody, I’m really really grateful that you were here today and I can’t wait to hear your stories of becoming franchise owners and changing your life and taking control of it too

Giuseppe: Awesome, thanks again.