Franchise Terms & What They Mean

Are you thinking of investing in a franchise? Do you find yourself overwhelmed by the numerous franchise terms and acronyms? Don’t worry, you are not alone! Today, we will dive into the franchise terms and clarify what they mean.

First and foremost, let’s clarify the difference between franchisor and franchisee. The franchisor is the actual company that created the franchise or brand, while the franchisee is the individual or business that is purchasing the franchise itself. Don’t be afraid to ask questions, whether it’s through Google or directly from the franchisor. It’s better to ask a “silly” question than to misunderstand the terms and make costly mistakes.

Now, let’s move on to Master Franchisee and Master Franchisor. Essentially, they mean the same thing – you are a Master Franchisee with the brand, and you are also a Master Franchisor in that you are selling franchises. When you become a Master Franchisee, you are purchasing an entire geographic area, such as a state or territory, and agreeing to develop it by finding qualified individuals to invest in the franchise. You will be supporting each franchisee and splitting the royalty fees with the franchisor.

Next up, we have the Franchise Disclosure Document (FDD). When exploring a franchise, you will be given an FDD, which is a legal document listing all the necessary information, such as investments, lawsuits, financial representations, and earnings claims. It’s important to review this document in detail and to pay particular attention to the franchise agreement, which is the part you will be signing.

Lastly, we have Area Developer, which is a franchisee who purchases more than one location or territory. This individual will develop the area over an agreed-upon time period, as outlined in the franchise agreement.

In conclusion, investing in a franchise can be overwhelming, especially with the numerous terms and acronyms. Don’t be afraid to ask questions, and always clarify what each term means before making any investment decisions. Remember, knowledge is power, and it’s better to be well-informed before making any financial commitments.

I hope this article was helpful and please take a listen to the 2 following great episodes!

My Top 3 Takeaways From Over 300 Franchise Veterans, Founders, and Experts

The Top 5 Common Franchise Myths

If there is a topic you would like me to address or question to answer, please send me an email and that may be the topic of our next show!


Let’s chat:

You can all connect with me on:






Youtube: ​




The Franchise Freedom: Discover Your New Path to Freedom Through Franchise Ownership, Book by Giuseppe Grammatico: or you can purchase directly on Amazon