Marc Mawhinney | Growing a Business Organically

Entrepreneurs are blessed with motivation and drive… but also cursed by their tendency to be lone wolves, almost afraid to ask for help. 

Marc Mawhinney is on a mission to overcome that attitude and help business coaches, who are usually solopreneurs, get better clients and make more money – without investing in paid advertising. 

Of course, the same lessons for business coaches Marc talks about in this interview could apply to any entrepreneur looking to take their company to the next level. 

One of the first things Marc does is steer his clients away from paid marketing. He advocates for a more “organic,” low-cost approach.

We explore that topic, as well as…

  • How to create a “runway” to get your startup off the ground
  • Where to get the most effective free advertising
  • Discovering the 3 pillars of your client acquisition strategy
  • Dos and don’ts of posting on social media for your business
  • And more

Listen now…

Mentioned in this episode:

Transcript

Giuseppe Grammatico: Welcome to the Franchise Freedom Podcast. I’m your host, Giuseppe Grammatico, your franchise guide, and today we have a very special guest. Today we are speaking with Marc Mawhinney. Marc is a lifelong entrepreneur who helps coaches get more clients without paid advertising.

He achieves this with his coaching programs, his podcast, Natural Born Coaches, his Facebook group, The Coaching Jungle and his exclusive print newsletter, Secret Coach Club. He’s been a speaker at events like Social Media Marketing World, frequently makes media appearances and contributes to entrepreneur.com. You can learn more about Marc at www.marc.coach, that’s Marc with a C. Marc, welcome to the show.

Marc Mawhinney: Hey, Giuseppe. Thanks for having me on.

Giuseppe: Very, excited. I was referred by a fellow Canadian there, David Barnett, who spoke very highly of you. So very excited for the show today to get rolling. And yeah, I always start with the same question on every show. If you could just fill the audience in on your background, you know, how did you get into this business and what’s that journey look like?

Marc: Yeah. Well, I actually paid David to say nice things. So he’s one of my best friends. So he

Giuseppe: Okay, very good.

Marc: He has to be nice, though. Yeah, I mean, in a nutshell, the CliffsNotes version of my whole journey, I’ve been assisting coaches in the online coaching space now since 2014. But before that, I spent about 10 years in real estate right out of university, so throughout my 20s. And I build up a good-sized real estate business that was about 100 agents and employees under one banner. And I had several related businesses and so on and everything was going great. I was ready to take over the world.

And then bang, everything came crashing down. And that’s not an uncommon story, I guess, in the real estate world in around that time. But there was an interesting journey because I didn’t know much about coaching before then. And maybe if I’d had a coach, things wouldn’t have ended the same way. But I also wouldn’t be talking to you here now. So there was a period of the wilderness in between that business closure and when I started coaching in 2014, that I’m sure we’ll probably touch on today.

Giuseppe: That’s great. Yeah, coaching has been extremely popular, especially with everything going on in the world with the pandemic. And I know a lot of small businesses are in need of coaching as they’re trying to pivot, change up their businesses, how they offer their product or service. So yeah, let’s, you know, I’ve had an interest there. And, you know, with coaching, there’s different ways to approach it. So if you could talk a little bit more about just business coaching in general, the services you offer, I think, you know, the audience will get a lot out of this.

Marc: Yeah, the thing with coaching, it’s a lot like that quote about meditation when you’re talking with someone who says they don’t have time to meditate, then that’s a person that should be meditating. And I think you hit the nail on the head now with the situation with COVID and everything. Uncertainty going on in the world economy.

The type of people and entrepreneurs who need coaches are probably those ones who are thinking, well, I can’t afford, I’m not in a position right now. The problem with us entrepreneurs, and I’m sure a lot of your listeners can resonate with this, is we tend to be lone wolves a lot of time and we want to figure everything out ourselves or we’re afraid to ask for help. So one thing that happened to me probably back in 2005, 2006, before coaching really blew up and it was as well known as it is now, I had a local coach enter my real estate office and he wanted to speak to me about hiring him as my coach.

And up into that point, I would have probably thought coaches had to do with athletics or something. But to make a long story short, I shoot him out of the office pretty quick. You know, I wasn’t rude. I talked to him for a few minutes. But basically, the reading between the lines was, hey, look at what I built here. Does it look like I need a coach? And then I found out a couple years later that I probably could have used a coach or things would have ended perhaps differently, or not ended if I’d had one.

So that’s why I always tell entrepreneurs is I understand that desire to go at it alone and be the lone wolf and you’re resilient, strong, you feel like you can take on the world yourself. But it’s really difficult when you’re trying to look at your situation, right? You can’t see the forest for the trees. Or they say that it’s hard to read a, you know, a label in a jar when you’re inside that jar or that bottle and I really think that that’s the case. So a coach is someone who’s away from the situation because they’re not you. They can have that view from 30,000 feet and I think that’s very important for entrepreneurs.

Giuseppe: Yeah, and, you know, with coaching, too, I mean, I guess taking a step back, I had worked with a coach years ago and our conversations as well as the videos and content he puts out, he goes 99-plus percent of the information is free out there, at least the information he put out was free. And he goes, it was that 1%, which made the difference, which was his service, which was holding you accountable.

And obviously, you know, this is, you know, for example, a roadmap, and these are the things you have to do. But in many cases, people are like, Oh, yeah, that’s very interesting, but they never actually go through the exercise and fill out, okay, this is who my ideal client is, this is my market, this is how many leads I need, etc. So I feel like a coach, one of their primary, you know, one of the most important services they offer is accountability. Would you agree, or would you disagree?

Not For Wantrepreneurs

Marc: Yeah, no, definitely. I mean, you can think that you’re the most disciplined person in the world, but I don’t care who you are, it’s tough to be, to keep yourself disciplined 24 seven. I mean, everyone goes off the rails at times, especially now, with everything going on with COVID and stuff here. 2020 has been a bummer for a year. And building a business and staying in the right frame of mind is tough enough, pre-2020, when we weren’t dealing with all this stuff. Now it’s even more difficult. So I’ve had clients before, say to me, you know, we’ve entered a call and you can just tell that their energy’s not there, that they’re distracted, they’re feeling deflated.

And then at the end of an hour, they’re just on cloud nine and they’re ready to get right back out there because everyone needs that shot in the arm sometimes as well. So I always tell people that, hey, a coach isn’t a miracle worker. You know, my market, our coaches, essentially, that’s all I’m helping are coaches building businesses. But if that coach doesn’t want it bad enough, if they just don’t have that motivation, the drive, the energy, I can’t give it to them. You know, I can’t throw them over my shoulder and carry them over the finish line.

And a mistake that I used to make in my early days of coaching, if I had a client who was, let’s say 70% committed, I would say, Okay, I’ll just work harder and put more into it. I’ll be 130%, even it out. And that was me carrying them over the finish line. And I’ve just realized, unfortunately, this might come across as a little crass, but I think it’s true. I think there’s a lot of wantrepreneurs out there and a lot of flakes and people that just are looking to get rich quick. And entrepreneurship isn’t a get rich quick type thing. You got to be willing to roll up your sleeves and put the work into it.

Giuseppe: Yeah, absolutely. And wantrepreneurs, absolutely. I hear that all the time. I feel like everyone’s watching Shark Tank and they have their idea and someone’s just gonna invest millions in their business and they can retire. So yeah. I, you know, as we were talking, I help a lot of people invest, you know, invest in their first businesses and maybe, you know, we specialize in franchising, which, by the way, having a long conversation with Dave Barnett, is not always the right fit.

You know, it’s, franchising is not better than going on, you know, doing it on your own. It’s about what you’re looking for, your goals, and what’s the best match. So, but yeah, you know, I work with a lot of people, and it’s, you know, there’s some big decisions and we coach them through the process. We don’t drag people that, you know, to the finish line if they’re not interested, the timing is not right, then we put everything, you know, on hold. We meet everyone kind of where they’re at.

So that’s kind of been our mentality, and it works. And it’s a big investment. So if you aren’t ready, all the calls in the world aren’t gonna make a difference. We kind of just, kind of meet them where they’re at. And if it’s not, it’s definitely not the right fit for everyone as far as just business ownership. And that’s a whole, I’ve had other podcasts just on that alone just shows talking about is business ownership the right fit for you? You know, I lost my job, the grass isn’t always greener by owning a business is what I kind of jokingly say.

Marc: Well, I think there’s a cult of entrepreneurship because everyone sees the motivational means and the quotes and stuff on social media. And we kind of get into this opinion that everyone should be an entrepreneur. And if you’re not an entrepreneur, then you’re doing something bad. Like nine to five is, that term is said with derision. And it’s, you’re right. Entrepreneurship isn’t for everyone.

Now, what I would say if you hate your nine to five and you absolutely can’t do it anymore and you just feel that urge to start a business, then yeah, definitely go for it. But there are plenty of people out there that love their jobs, you know, whether it be in corporate America or something else. And there’s nothing wrong with that. I was reading an article, I believe it was on the Slate app, which I’m not a big fan of Slate for the record, but I do read the app sometimes because they have an advice column in there.

And one woman that wrote in was writing in because her husband in the middle of a pandemic wants to open a restaurant. And that’s pretty bold. And she’s saying Am I being wrong by, they have a young child and he wants to take their life savings and basically roll the dice and throw it into a restaurant. I mean, I don’t know their full situation but I don’t think that she’s being unreasonable by, in that case, saying to him, Hey, this probably isn’t a good move right now.

Maybe you want to wait and see what happens because you don’t know if you’re going to get shut down by your local government with the virus and all this other stuff. So, no, not everyone should be an entrepreneur but a lot of people that should be entrepreneurs are afraid to make that leap. And I’m always encouraging them to go for it because I think it’s a very rewarding life. I say I’m unemployable. I just, I couldn’t work anywhere else. That’s just not how I’m wired.

Giuseppe: Yeah, I think once you become a business owner, it’s hard to go back, you know? It’s, I always jokingly say, and we say this, we were talking with a few other consultants and coaches in the franchising world and people don’t, in general, from our experiences, and they’ve been doing this a lot longer than I have, they don’t want a business, they need a business. You know, wanting a business, yeah, it’s like, I want this.

Needing a business’s, I truly need this change in my life in order to, at the end of the day, obtain the freedom that they want. I mean, I think that’s ultimately what people are looking for. The freedom, obviously the money and a lot of stuff will come with it, but the freedom to do what you want, when you want in that 24 hours a day. So, you know, wanting a business, I always tell him, why do you want a business? It’s a lot of work, it’s a lot of stress. It may not be a consistent paycheck. Almost trying to persuade them to look elsewhere.

And I always like to listen for answers And, you know, how people respond to that. So, you know, you work with coaches, you know, that is essentially a lot of these coaches, I’m sure are solo coaches, maybe they have a team, you know, behind them, or coaches beneath them. So if you could talk a little bit about, I downloaded your, earlier, we were talking before the show, The Coach’s Roadmap for Success, which is on your website, which was extremely helpful. So how, you know, how do you help? You know, can you talk about certain things, how you can help an aspiring coach start their business?

Marc: Yeah, so the coaches I work with are almost exclusively solopreneur type coaches operating their own online business. So it’s usually not an executive coach inside a company. Because a lot of times, those people already have the clients handed to them on a silver platter. But for the majority of coaches are out there online, they’re trying to get those clients and get their business going.

They’re trying to get traction in their business. And those are the ones that I’m dealing with. So I’m working with coaches across the board, all sorts of niches. Usually, my clients are in the first few years of their business and they’ve gotten some clients, but they’re just, it’s not consistent, and they’re getting frustrated. And then my whole thing is helping them get more clients without paid ads. So I’m not a paid ads guru or expert.

I don’t want to know too much about Facebook ads to keep up with all the changes and everything going on with it. Mine is more organically. And the reason I’m able to do well with that is because that’s how I had to build my coaching business. I was coming off a business closure, I didn’t have the resources that I had was in real estate. So I had no choice but to roll up my sleeves and go out there and do things that were free, you know? Social media, podcasts and email marketing and so on. And that’s how I built my business and that’s how I help the coaches that I work with as well.

Giuseppe: Yeah, that’s very interesting. And if you don’t mind, I’d like to talk a little bit more about that because I as well, when I started my first business, did not have this huge marketing spend. And correct me if I’m wrong because maybe, you know, I am not an expert in this area by any means but some coaches, you know, they always talked about, you know, non paid ads and, you know, doing things organically, but never really explained, you know, what that was.

And when things weren’t working, then they said, Alright, well, we, you know, we got to spend a couple thousand a month on paid ads on Facebook. So the way I look at it is nothing wrong with paid ads. They can get expensive. I’ve talked to, at least in our business, dozens of consultants that have said, you know, their return on investment, I mean, they’ve basically just lost money. They’ve just, the spend every time there’s an impression.

And so I kind of look at it as you’re paying for these ads, once you stop paying everything shuts off, versus your organic stuff is the stuff that really kind of stays out there in the, you know, in the internet world, in the world wide web where, you know, you are doing podcasts and they’re shared and you tag certain people and, you know, then you start to get the reach. So can you talk a little bit about that? Because there, I had someone else on the show months ago and there seemed to be some confusion as to, you know, which direction to go and the whole kind of, you know, the secret behind paid advertising.

Do It Organically, Do It Often

Marc: Well, again, like you said, not to knock paid ads, but I feel like a lot of online entrepreneurs think that that’s the magic solution, that they could just dump a bunch of money into the ads and clients will come rolling in. The problem with doing that, especially if you start doing that right out of the gate is you haven’t had time to really craft your message or hone it, or your offers. You don’t know who you’re speaking to. And it’s really like going to the casino and taking a bag of money and try and decide, okay, am I gonna bet on black or red or white?

The advantage for doing it organically and doing it often and consistently is it gives you a chance to really refine your message. So I’ve been doing daily emails now. I started those in April 2016. So I think I’m up over, I don’t know, I’m closing on 2000 straight days where I haven’t missed a day yet. I’ve done 700 podcast episodes for my show, Natural Born Coaches, and I’ve been on probably over 1000 shows like this as a guest, or closing in on that. So that’s been a lot of practice, you know, with it.

And that helps. So I just hate to hear stories, I hear them all the time, somebody that jumps from, let’s say, leaves their corporate job to get on and online business, could be coached or something else, and they dumped 20, 30 $40,000 into ads in this fancy funnel and then they get literally zero dollars or very little from it. And that’s really heartbreaking with it. So you don’t have to jump in and do that. Actually, you don’t even have to quit your job as you start an online business.

I always say that it’s not a bad idea to keep your job as a runway until your business gets going. And that’s exactly what I did between real estate and coaching. I had a period of probably almost two years where I worked with a telecommunications company here in Canada. I had a sales gig with them. And there were two of us in the province doing it. I got to work from home, which was great. I can do, finish the work for that job in a couple hours a day, I had a really good system in place, then I would work on my coaching.

And I think it was around 11 months. I was, if there was an 11-month period that when I started coaching, I still had that sales job, which was great because it did give me the runway. I knew that I wasn’t going to starve and the pressure was off me. Now, if I had quit and then I had zero dollars coming in and I needed a client tomorrow from my coaching, that’d be a lot of pressure. So I always tell people don’t do the Jerry Maguire thing. Remember in that movie, when he does a big speech in the office and he rolls his sleeves up and takes a goldfish. You know, he’s like, that’s my goldfish.

Who’s with me? And the only one that went with him was Renee Zellweger and everyone else just kind of laughed at him. And it was awkward and embarrassing. Don’t do that. If at all possible, keep your job and then build up your online business on the side till you’re ready to go. Not saying that you want to take 10 years of doing both. And it shouldn’t take that long. But I felt very good with mine where I did it in under a year. And some of my clients are transitioning over to their full-time coaching business in three, six months. And that’s great, too.

Giuseppe: Yeah, so to add to that, so I agree. I’ve had people, you know, give me quotes 20, 30,000 a year for social media. And we’ll put stuff out there. And I’m like, Well, what’s the actual content? Are these just motivational quotes? You know, are we just putting anything up just for the sake of putting something out there? So are you, would you say that a lot of your marketing revolves around the podcast?

So, for example, you know, I know with the way we do it, we record a podcast and then we’ll email the podcast with show notes out, we’ll post that on all the social media channels. But we’re not spending our whole day on social media. We’re getting the relevant, helpful information. We’re trying to summarize it to grab people’s attention. Is that how you’re doing it or are you doing a little bit differently?

Three Pillars of Client Acquisition

Marc: Well, I’m really big on choosing just a couple of places to focus your energies because with online, there’s 150 different things you could be doing. So I call them pillars and I always say identify three pillars or that’s a way that you’re reaching the people you should be reaching. My pillars and mine could be different than people listening. They probably will be, but my big three are podcasting. So that’s my show and also going out on shows like this. So both sides of the mic.

There’s Facebook, but especially my Facebook group, The Coaching Jungle that has almost 20,000 coaches in there now. That’s at thecoachingjungle.com. Shameless plug. And then the third way is with email marketing and primarily daily emails. I didn’t get anything from email marketing when I was doing it sporadically in the early days and I was ready to quit email and say, forget it. I’m going to focus on what’s working. When I switched to daily emails it completely changed my results around email.

So if I’m doing podcasting, Facebook and Facebook group and daily emails, I know that I’m good. Now someone else’s three pillars, we’ll use our friend, Dave, for example. Dave Barnett is really good with YouTube. He’s put a lot of videos out on YouTube. He gets a lot of his clients that way. That’s one of Dave’s pillars right there. Dave writes a lot of books. And that’s a big part of his thing. There’s another pillar for him too.

So I always say choose your three pillars, focus on them and then be ruthless and chalk off the rest. Don’t get distracted because social media is a rabbit hole. I love social media, but I also hate social media. And I’ve had to, I’ll be honest, I’ve had to work through some damaging social media addiction habits, I would say where I’ve been tempted to just be on autopilot scrolling through news feeds and things. So now I limit my time and I have to do that because I could waste a lot of time on social media.

Giuseppe: Yes, you and me both. I know I get onto posts and then I’m watching stupid videos. So I completely

Marc: Yeah. And the problem for me is I’m a political science major from my university days. So even though I’m in Canada, I love American politics. Or just like social media, I love and hate American politics. It’s extremely entertaining. I think it’s far more entertaining than our Canadian politics. But I’m the type I can’t bite my tongue and I’ve put out some really strong political opinions before.

And then I get into the sniping and I’ve had it before with my girlfriend’s like, what are you doing? You know, the last couple hours you’ve been checking on this post and putting in snide replies to people who are jumping in there and like, yeah, you’re right. You know, screw it. It’s not real. This is Facebook. It’s not real. So I love politics. But, you know, depending on when this is released, this is close to election time in the US, very dangerous, especially around now.

Giuseppe: Oh, yeah. Yeah, I’ve refrained from anything political. I just, it’s one quick way to argument and you get people unfriending and I just, I don’t even go down that route. It just if we have a, you know, have an intelligent conversation, but I just, I don’t like to post anything on Facebook either, so. And by the way, you’re welcome. And why I’m saying You’re welcome is you said that you find our politics interesting. So obviously, with what’s going on, you’re welcome because I’m sure we’re giving you a lot of stuff to watch.

Marc: Grab the popcorn, and then we’re good to go. But I will say, and this is, maybe I was born in the wrong country because I love America. I think, I love the entrepreneurial spirit, I’m a proud capitalist. And there’s, I think America gets crapped on by too many people, including too many Americans. So just the outsider view, I’m not like a lot of the snooty Canadians who will say the joke like oh, I feel like, you know, we’re living in the apartment above the meth lab, you know, and stuff like that.

Like come on, you know, like, Canada’s got its issues too. America is a great country. Just if you’re glued to the mainstream media nonstop and social media and stuff like that, you come across it. Oh, my God, what a horrible country, whatever. No, America is a great country. So anyways, I just want to put that little plug in for Americans listening that not everybody thinks that you’re evil. And I think it’s a great country.

Giuseppe: Thank you. As we are an international podcast for everyone listening in. So yes. Every time we go on vacation, it’s funny, any destination, we always become friends with a family from Canada and it’s always interesting. Canada and the UK, those seem to be the two common areas. And it’s always interesting both ways to find out their thoughts and, you know, their thoughts about the US and just what’s going on.

And then vice versa, like, you know, they’re like, Well, what do you think about our country? And what do you hear? And stuff like that. So that’s, it’s just interesting, because you think one way, or you think everyone in the world feels, you know, this way about the country, then you get to speak with someone else. So it’s pretty interesting. But anyway, that’s a whole, that’s a, I’m sure, we can definitely

Marc: Oh man, we’ll do a political podcast on here. We’ll do an election night show.

Giuseppe: Right, we should. We’ll do it. We’ll just have 24 hours, we’ll just have random people, random guess and everyone gets to express their opinion. Uncensored. We’ll do it after hours. We’ve talked about quite a bit. So a couple things and we’ll, and then at the very end, by the way, we’ll want to give everyone the chance to, give you the opportunity just to give all your contact information and best ways to reach you. So, but before we get into that, someone looking, you know, obviously this could be, we can be on this topic for hours, but someone that is, so they want to be a coach, it’s definitely the right fit for them.

So we’re kind of past the first phase and that person is getting ready to roll, they’ve kept their job and, you know, they’re doing this on the side until, you know, they have that client base to the point where they can possibly leave their job and do this full time. So we’re at that phase. What two or three pieces of advice would you give to that person to, you know, to guide them along? Obviously, they would, you know, talk to you at some point but, you know, in that startup phase, what kind of, what would you say would be the top two or three pieces of advice?

Be Realistic, Don’t be a Perfectionist, and Get Help

Marc: Well, I’d say first, be realistic. So I’m a really optimistic person. I like to think I am. But when it comes to especially new coaches, I tend to throw a lot of realism at them. So I don’t want to be wearing rose-colored glasses and telling them that they’re going to make a million bucks in the next month, you know, working five minutes a day because there are a lot of gurus out there that are promising that.

I always tell them, Hey, this is going to be tough, there’s going to be sleepless nights, you’re going to sometimes wonder if you’re gonna be able to pay the bills, you’re gonna wonder if you made the right decision. But, you know, the reason I do that, I don’t want them to get hit with the first surprise and then they get dejected and feel like quitting. I want them to go in knowing what to expect.

So it’s not a get rich quick. Be realistic would be the first piece of advice I’d give them. Second would be don’t be a perfectionist. You know, take action. There are far too many people online that want to have everything perfect. They want to have the perfect business plan. They take six months or a year to do something that should take a week or days. And I’m sure you’ve seen this too, in the podcasting world there are people I know that we’re talking about launching a podcast back when I launched mine in November 2014 who still haven’t launched.

And here we are, how many years later. So it should not take you six years to launch a podcast. You can get a podcast out to the world in 30 days, probably get it set up and get it rolling. So don’t be a perfectionist, take action. And finally, we talked about this earlier, get help. You know, get help from coaches, mentors, don’t keep it bottled up. Because other people have gone through what you’re going through now and it’s much easier if you’re not alone in this journey. So get help from coaches and mentors.

Giuseppe: Yeah, I agree. The whole coaching, you know, people have, you’re not the only person to start a coaching business or a podcast. There are people out there that have made all the mistakes so you don’t have to make them. So you can definitely speed things up. So if you just look at it as far as a cost, yes, it’s a cost. But I don’t look at it as an expense. It’s an investment, you know, this is going to be a way, you know, just for example, with the podcasts, you know, maybe you hire a coach. Maybe hire an agency for the first year or so.

Yes, there is a cost that, you know, that going back to the investment. But without that investment, that podcast or business may have never launched. So I talked to so many people that have a business plan for their business, podcasting may be one of the, you know, one of the three pillars, but they never launched that business because they just, they need that extra, you know, I jokingly say kick in the butt to really motivate them and challenge them as to why they aren’t starting this business.

They’re doing it, they have all the reasons, but they’re just sitting on that business plan. So hiring a good coach, you know, talking to a few, I’m sure, you know, you get to interview as I did in the past, interview the coach and make sure it’s a personality fit and make sure there’s some, definitely making sure there’s a connection there.

So highly, highly recommend it. Cannot agree with you more. So, Marc, tell us a little bit about, so if someone is looking at a coaching business, and now is looking at a coach to assist them with that business, either a launch or, and or to improve their business, how to, what’s the best way for them to reach you and, you know, kind of what are the steps in order? Should they go the website first, the Facebook group?

Marc: Sure. Well, I mean, the podcast has been going on for a long time. We have almost 700 episodes out for Natural Born Coaches. We’ve covered pretty much every topic imaginable for coaches. So if you go to naturalborncoaches.com you can check that out. The Facebook group is at thecoachingjungle.com. I pop in and out of there throughout the day, not too often. The social media addiction thing. Want to be careful. I pop in there throughout the day though, and just say hi. That’s at thecoachingjungle.com. Or if you want to see how I help coaches with my various programs and offerings. That’s at marc.coach. And that’s Marc with a C.

Giuseppe: Perfect. And we will put all the websites and information in the show notes. Marc, this has been great. I’m sure a lot of people have found this extremely helpful. Any other kind of last words of wisdom? Anything we didn’t cover today?

Attention Aspiring Entrepreneurs: Thicken Up Your Skin

Marc: Oh boy. So one last piece of advice I’d say if you are becoming an entrepreneur, becoming a coach or any entrepreneurs, you have to get a thick skin because especially nowadays with the online space, it’s so easy for some troll or person in their mom’s basement 1000 miles away to put something out there, criticize you and then you can’t let that get into your head. So I would say grow a thick skin would be one of my big pieces of advice or certainly something I want to leave people with.

Giuseppe: And what website can we pick that up that?

Marc: Well for me, and I wouldn’t recommend this, but going through that business closure I wouldn’t want to go through that again. But that really developed my thick skin because I burned a lot of bridges, I had a lot of people attacking me criticizing me and so on. So it really toughened me up there. I also ended up losing weight. I’m not a big guy, I think I lost like 30, 40 pounds in a short period of time.

So maybe I’ll create a diet, you know, the Marc Mawhinney diet, you got to build up a business, build it big enough and then have a crash, have the media attack and you and stuff. And there you go. No, all kidding aside though, it did give me a thick skin. But there’s other ways to get that. I think just putting yourself out there every day is a really big thing. Don’t hold back. Don’t worry what other people think because it’s your life, your business, and they’re not, unless they’re paying your bills, like the meme says and don’t take any of their criticism personally.

Giuseppe: Right. Yeah, I was one of those people with the podcast, afraid I’d screw up or say the wrong thing. And now it’s my corny jokes and, you know, conversation. So it’s, the podcasts are free. They’re chock full of information. And I wish we learned some of this stuff in school. I don’t know about the schools you went to, but I know the schools I went to were great.

But a lot of the stuff I’d say, you know, 99-plus percent has been on the job, has been owning the business. And that thick skin, yeah. You know, start a business and you will learn very quickly just, you know, you’re going to wear multiple hats at the very beginning. And you can’t take criticism to heart. Some people just have nothing else better to do. I just think you see a lot more with social media and the internet. So

Marc: Yeah, my recommendation with criticism, sorry Giuseppe, but I was gonna say if somebody does come at you, you got a troll sending an email, nasty comment or whatever, I don’t recommend responding and getting into back and forth sort of stuff. But what I do is I package that into content. I use it for content fodder. So that often becomes my email to my list the next day. Joe Smith said this, you know, say it. By the way, this I think about it, that I’ll turn it into a lesson or something that can benefit my people. So they’re actually doing you a favor. They’re helping you create content for your community.

Giuseppe: Yeah, that’s a great spin. I like that idea. Actually, I gotta definitely have to use that in the near future. So, Marc, it’s, this has been a blast. I learned a lot. You know, we’ll put every, as I mentioned, put everything in the show notes. And look forward to having another conversation. And maybe when this is all over, meeting you and Dave up in your neck of the woods. It would be great. Love to make a trip out there.

Marc: Come on up. No, thanks for having me on. I had fun.

Giuseppe: Awesome. Thanks again. Take care.