The Franchise Freedom Podcast

Hosted by Giuseppe Grammatico




Steve Gordon | Creating Your Marketing Machine

What’s your marketing strategy? If you look to what your competitors are doing… and figure you should follow their lead… you’re not going to get the results you need, says Steve Gordon, bestselling author, founder of Unstoppable CEO, and business and marketing consultant. In his consulting work, he advocates for an approach that brings in

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COVID-19 and Your Business: Where To Go Next

In this special episode of the Franchise Freedom Podcast, we chat about the current worldwide health crisis, COVID-19, how it’s impacting business owners, and what to do about it.  We’ll also talk about some of my favorite resources to revisit during these times, and when you should think about pivoting. If you have any questions

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Aaron Walker | Sell More By Providing Value

In this episode of the Franchise Freedom Podcast, we sit down with a very special guest— Aaron Walker. Aaron has founded more than a dozen companies over the last 41 years and attributes his success to having surrounded himself with his mastermind counterparts. Throughout his business career, Aaron spent a decade meeting weekly with Dave

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Aicha Bascaro | The “How” Behind Expanding Your Franchise

In today’s episode of the Franchise Freedom Podcast, we chat with franchise industry veteran Aicha Bascaro. Aicha has been in the franchise industry for over 30 years and is the CEO and founder of the American Franchise Academy. Aicha’s industry experience is largely on the corporate side of franchise transactions, along with managing operations with

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Lexi Ingraffia | Top 3 Franchise Financing Methods

In today’s episode, we sit down with Lexi Ingraffia, who has been in the franchise industry for the past 8 years and has experienced the growth of an emerging franchise brand, and funding of many different startup concepts. Lexi’s ground floor experience with sales, operations, and finance has given her the knowledge to educate and

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Janet McKee | Stress-Free Success

In today’s episode, we sit down with Janet McKee– speaker, bestselling author, and CEO of SanaView Farms. Janet’s mission is simple: helping others lead a stress-free, successful life.  After obtaining her MBA and climbing the corporate ladder, Janet became committed to helping others find success. As an inducted member of the Nationals Association of Expert

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Paul Edwards | Market Yourself, Not a Product

To attract an audience these days, you need to concentrate on forming relationships with your target market. But, says Paul Edwards, that doesn’t mean simply blasting your message out on blogs, social media, etc. Because all the likes, comments, or downloads you get likely aren’t very impactful in the grand scheme. Paul, a bestselling author,

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Mark Siebert | How To Grow Your Business Through Franchising

In today’s episode, we sit down with Mark Siebert from iFranchise Group. iFranchise is an organization dedicated to developing long-term relationships with successful franchises or clientele. Mark is also the author of Franchise Your Business: The Guide Of Employing The Greatest Growth Strategy Ever. “I found that franchising was a way to work with a

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Marc Miller | Reinventing Your Career and Yourself

Too many people are unfulfilled in their current job, says Marc Miller. Or they’ve been downsized and otherwise mistreated in the corporate world. Or they’ve discovered that they can’t afford to retire and dread the thought of continuing their current career.  In all these cases, there are opportunities to do work you love on your

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Gregory Gray | Are You Balancing Life Right?

In today’s episode, we’re joined by the CEO of Gray Solutions, Gregory Gray. In addition to his executive role, he’s also a business advisor and life coach. This episode is all about helping business owners find freedom from chaos in order to transform their business. Coincidentally, that’s also the title of his most recent book–

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