On this week’s episode of Franchise Freedom, we’re joined by special guest Peter Birkeland. Peter is the author of Franchising Dreams: The Lure of Entrepreneurship in America and Legal Cannabis: The Great Social Experiment, and is currently doing ghostwriting on business and entrepreneurship. He is also the former radio host of Franchise Boot Camp.
“I started studying franchising and found out that there was really nothing written about it. At one point in my career, I gave a job talk at a top tier business school to be an assistant professor, and at the end of my talk, they said we would only maybe spend 20 minutes out of an entire course on franchising, so there’s just not a lot. There wasn’t a lot written about it. So, I did research. I worked with franchisees and wrote the book Franchising Dreams, and it was really the first of its kind. And so that kind of started me,” says Peter.
We chat about Peter’s thoughts on franchising, as well as:
- The pros and cons of franchising vs starting your own business
- The role of a ghostwriter
- The integral role vision plays in the success of your business
- Writing a book as a means of promoting your business
- And more