Join your host Giuseppe Grammatico and his guest, Steve Gordon, as he talks about the importance of writing a book on your field of expertise. Even though someone couldn’t read or finish reading your book, to them, the author is still the expert. As the Unstoppable CEO, Steve explains the three tools essential to growing any service business, why your book shouldn’t feel like a project to your reader, how they help clients get their first book out there, and more.
In this episode you will learn:
- Steve Gordon on taking over a company that he worked for
- Why you need a book, a podcast, and a signature presentation
- About one strange sales call that Steve had
- Outlining is crucial when writing a book
- Steve’s process of helping clients write their first book
About Steve Gordon:
In 1999, at the age of 28, Steve became the CEO of his first business. It was baptism by fire. He knew nothing about marketing or selling services. Steve got all of their business by word of mouth, and they had a healthy, growing business. But they never knew where the next client was coming from or when he (or she) would arrive.
Steve spent way too many nights staring at the ceiling at 2:00 am, worried that the next client might not come when they needed it. So, he started studying sales and marketing. And they grew that firm into a multi-7-figure professional practice. Steve invested nearly two decades studying, implementing, testing, and proving the strategies that work to sell professional services.
Since 2010, he has been sharing what they’ve learned with growth-minded professionals who are tired of trying this and trying that and, finally, want some clarity… Who just wants to have a clear plan of action to get clients that work.
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