Hi everyone! I’m Giuseppe Grammatico, your Franchise Guide. Welcome back to the Franchise Freedom Podcast. Today, I have a special episode with TWO amazing guests!
I recently spoke with Kelly Macht, Director of Franchise Development, and Kelsey Stuart, CDO and Franchisor, from Bloomin’ Blinds. If you want a franchise that combines family values with advanced technology and a strong business model, you’ll want to hear their insights.
Feeling overwhelmed by the franchise world? Reach out! You can book a call with me through my website, ggthefranchiseguide.com. Let’s see if franchising, or Bloomin’ Blinds, is the right choice for your path to franchise freedom.
Now, let’s dive in. I asked Kelly and Kelsey what sets Bloomin’ Blinds apart, and their answers were impressive.
1. A Family-Founded Business: More Than Just a Franchise
Kelly Macht highlighted that the family aspect of Bloomin’ Blinds makes it unique. This is not a big, cold corporation; it’s a family-oriented business, and that warmth is felt throughout. Kelly shared:
“Candidates and new franchisees tell me they chose Bloomin’ Blinds because they felt a real energy from being part of a family-run business… We are not the big engine, and you’re not going to be treated as such.”
Kelsey Stuart, who joined Bloomin’ Blinds early on, agreed. She shared her journey from avoiding Kelly’s calls to becoming partners, showcasing the company’s growth while keeping its family values. This supportive environment is appealing for new franchise owners.
2. The Business Model: Owner-Operator with Scalability
Bloomin’ Blinds uses a mobile, home-based service model with almost no inventory. This keeps costs low and allows for quick startups. Kelsey explained:
“On the surface, we’re a window covering company… But we’re more of a business-building organization that happens to use window coverings… running a business and attracting customers is a skill set. We love teaching that.”
Franchisees start as owner-operators, learning the business hands-on. This foundation makes it easier to scale later. Kelly noted that this approach allows for faster ROI and quicker income replacement for those moving from corporate jobs. Once you grasp the operations, you can grow by adding vehicles, employees, and territories.
3. Technology-Driven: Embracing the Future with AI
A standout feature of Bloomin’ Blinds is its focus on technology and innovation, especially their investment in AI. Kelsey and his team are creating their own AI system tailored to their needs. This is a major step forward in the franchise consultant business opportunity space.
“We partnered with a company to build our AI from our own data. We’re close to completing a full tech stack. The AI learns from every aspect of the business. That’s how franchisees operate.”
This AI will enhance various business functions, including:
- AI Voice Agents for Call Centers: Offering 24/7 call answering and smart scheduling.
- Smart Scheduling & Routing: Optimizing technician routes and providing appropriate appointment times.
- AI-Powered Consultations: Helping franchisees suggest products during in-home visits based on real-time customer interactions.
This tech-focused approach boosts efficiency and customer service, giving franchisees modern tools to succeed. For tech enthusiasts, Bloomin’ Blinds is a brand to watch.
4. Ideal Candidate: People-Oriented Problem Solvers
Who is the ideal Bloomin’ Blinds franchisee? Kelly and Kelsey seek owner-operators who are:
- People-Oriented: Friendly, outgoing, and enjoy connecting with homeowners. As Kelly said, “People buy from people they like.”
- Problem Solvers: Focused on understanding customer needs rather than just making sales.
- Motivated & Coachable: Ready to learn the Bloomin’ Blinds system and follow the proven model.
- Not Necessarily “Handy”: Some tool comfort is helpful, but extensive experience in window coverings isn’t required. Bloomin’ Blinds offers complete training.
Kelsey emphasized, “We want someone who dedicates their time and energy to Bloomin’ Blinds. Learn to crawl before you run.” They want individuals eager to learn and build a scalable business franchise consultant operation.
5. Success Stories: Real Franchisees Thriving
To grasp the potential of a franchise, hearing from successful franchisees is essential. Kelly shared the story of a former school administrator who became a Bloomin’ Blinds franchisee. He started with four territories and recently added two more, showcasing the Bloomin’ Blinds success story.
“He had an ambitious plan and executed it… He uses our systems and processes and puts in the time and energy to succeed.” – Kelsey Stuart
This illustrates the value of following the system and putting in the effort. Bloomin’ Blinds also hosts weekly validation calls for prospective franchisees to connect with current owners, asking about their experiences, challenges, and successes. This transparency helps in making informed decisions.
Final Thoughts
My chat with Kelly and Kelsey highlighted the blend of family values and tech innovation at Bloomin’ Blinds. If you’re a corporate executive seeking a fulfilling business consulting franchise opportunity that offers personal connection and a forward-thinking approach, Bloomin’ Blinds is worth exploring.
Ready to take the next step toward franchise freedom?
- Explore franchise opportunities: https://ggthefranchiseguide.com/right-fit
