Hey everyone, Giuseppe here! I recently had a fantastic conversation with Jason Feifer, the Editor-in-Chief of Entrepreneur Magazine. In this two-part series, we’re diving deep into what it takes to succeed in franchising. In this first part, we’ll focus on building your brand and creating content that attracts the right audience. (Be sure to check out the full series, including part 2, where we discuss the Franchise 500 and AI’s impact.)
Building Your Authority:
Jason emphasizes that people connect more with people than with faceless logos. This means that you should focus on building your authority by highlighting your expertise and showing that you are human. He recommends that you focus on what makes you unique and how you can help your audience, and then create content that consistently delivers on that promise. You can learn more about Jason’s journey and work on LinkedIn.
Content Repurposing: Making the Most of Your Time
Jason also shared a powerful strategy for content repurposing. He explained that if you spend one hour creating valuable content, you can then repackage that content into many different pieces. This could include multiple YouTube videos, social media posts, podcasts, and email newsletters. This strategy allows you to reach a wider audience and maximize your impact. For more insights on content creation and repurposing, check out Jason’s weekly newsletter and other resources at jasonfeifer.com/press-kit.
Creating Strong Hooks
Jason stresses the importance of creating strong “hooks” that grab people’s attention. Your content should clearly state how your message can benefit them. This could be a caption, an image, or a specific phrase. You must always be thinking about the first question that someone will ask themselves when they see your content. Is this for me? If you can answer that question before they even ask it, you’re on the right track.
LinkedIn for Franchise Owners
Jason also highlights LinkedIn as a powerful platform for building your personal brand and connecting with your target audience. He recommends that you create content that is valuable and relevant to your audience, and that you engage with others in your industry.
Ready to Transform Your Marketing?
This episode is packed with actionable tips to help you build a strong brand and create effective content. Don’t miss Part 2, where we’ll explore the Entrepreneur Magazine Franchise 500 and the impact of AI on franchising.
➡️ Take the Right Fit Quiz to find franchise opportunities that match your goals and lifestyle: https://ggthefranchiseguide.com/right-fit/
What are your thoughts on building a personal brand in franchising? Share your feedback in the comments.
