Hey everyone, Giuseppe here, your Franchise Guide! As we embark on a brand new year, it’s time to reflect on the lessons learned in 2024. I wanted to share with you some of the key themes and insights that emerged throughout the Franchise Freedom Podcast’s past year of incredible interviews and resources! I’ve broken down these lessons into five major categories with the links to each episode included.
Thank You For Your Support
First, I want to extend a sincere thanks to all of you! Thank you for listening, for your continued support, for sharing and commenting, and for reaching out. Everything I create is driven by you and your needs. You are my compass and I hope to continue to serve you in this new year! If I can help with questions or ideas please let me know!
Focus: The Key to 2025
One thing I noticed more than anything else, and many different conversations was that, we all need more focus! Life is full of distractions and if you want to make moves to a path of freedom (time and financial) it’s all in the focus. Let’s take a hard look at what you have right now. Is it serving you? Is it helping you get closer to your goals? Or is it taking you farther away? It’s time for a ruthless assessment and it’s time to move forward! This also means defining those goals, and then building the right habits (using a process that I discussed when I referenced Atomic Habits), these two things work together in tandem to achieve your full potential. Start here, with that new focus, and see what is possible.
The Imperative of Responsible Franchising
Another core theme of 2024 was responsible franchising. This means finding the best franchise that aligns with your personal aspirations and your finances. Due diligence is key and a well researched list of questions helps, including conversations with existing franchise owners to provide context and guidance from people already working the day to day with each specific franchise. This theme came up multiple times:
What Happens After Signing The Franchise Agreement? – Part 1
What Happens After Signing The Franchise Agreement? – Part 2
Common Concerns in Franchise Research
Humanizing Your Marketing is Paramount
I had a recurring theme in 2024 of discussing the importance of human to human marketing. I explored this concept with Aaron Harper, in the Founder First podcasts (which included a follow up discussion that referenced his meeting with Alex Hormozi), and Kasim Aslam, from Pareto Talent who encouraged all of us to step out from behind the brand to connect more authentically. The recurring message was to, be genuine, be authentic, show your flaws, create vulnerability, and deliver content that speaks to your heart, from your heart and create content that is valuable and relevant to your audience. Always seek first to serve your ideal client.
Reviewing Results and Refining Strategies:
Throughout 2024 we’ve also been emphasizing reviewing your results and adjusting strategies accordingly (and I’m taking that advice). I’m looking at the shows that you’ve enjoyed the most, and what topics resonate with the most to make sure we provide the most quality content going into 2025. We look at this as an opportunity to better serve our audience (you!) and provide value to you and your journey to that franchise freedom.
Business Ownership as a Vehicle I think that we all need to remember that a business, no matter how you design it, is a vehicle to take us to a destination. And to truly be free, in mind and spirit and to build wealth, you need a strategy. This is why we’ve discussed real estate syndication with Jeremy Dyer, and the concepts from David Barnett on comparing existing business opportunities to what it would look like to start a new one. It’s all about understanding the full breadth of options, what works for you now, and what your needs are. So what are they? What vehicle will take you where you want to go?
Smart Business Strategies: Buying vs. Starting with David C. Barnett
How Real Estate Syndication Can Transform Your Investment Strategy
So it’s time to take a step back, to assess and review, then move forward with power and purpose, building a better 2025! And as you do that, please understand that these steps are not made in isolation, the more you educate yourself, the more you’ll be armed to act boldly. What should you be learning? Well that’s a great question as many of our shows touched on core issues you’re trying to address. I’ve compiled a full list of the 2024 shows, broken down by category, to help you easily explore the topics most relevant to you as you prepare for next steps:
Franchising
Inside the Franchise 500: Trends & Insights from Entrepreneur Magazine (Part 1)
Franchise Ownership: Full-Time vs. Part-Time – Which is Right for You?
How Do I Choose My First Franchise?
Top 3 Takeaways from the FranChoice National Conference
Franchising Demystified: FAQs Answered – Part 2
Franchising Demystified: FAQs Answered – Part 1
What Happens After Signing The Franchise Agreement? – Part 2
What Happens After Signing The Franchise Agreement? – Part 1
The Secrets of Successful Franchise Ownership with Dan Claps
A Branding Masterclass in Franchising Innovation with Dan Claps
Finding Your Perfect Franchise – Week 3 of 3
Finding Your Perfect Franchise – Week 2 of 3
Finding Your Perfect Franchise – Week 1 of 3
Key Takeaways from FranChoice 2024
Common Concerns in Franchise Research
Navigating Franchise Investments
Top 5 Franchise Tips from 200 Podcast Episodes
3 Essential Elements Every Successful Franchise Must Have
How to Retire Early and Happy: Brady Boyd’s Franchise Journey
Exploring Franchise Ownership: Key Insights with Joey Romanczuk
From Corporate Exec to Franchise Owner with Joey Romanczuk
Exploring the Five Freedoms of Business Ownership – Part 2 of 2
Exploring the Five Freedoms of Business Ownership – Part 1 of 2
Expert Advice on Franchise Funding and Ownership with Jen Wherrell
Franchise Success Secrets: How to Choose the Right Franchise with Aaron Harper
Leveraging Experience and Innovation in Franchising with Jeff Dudan
Marketing
Founder-First Marketing: Building Your Personal Brand for Franchise Success (Part 2)
Founder-First Marketing: Building Your Personal Brand for Franchise Success (Part 1)
Transform Your Business with These Marketing Hack
Planning & Productivity
Crush Your Franchise Goals: Actionable Strategies for 2025
3 Simple Steps to Double Your Income (Even With a Franchise)
Business Advice
Smart Business Strategies: Buying vs. Starting with David C. Barnett
Stop Working Harder & Start Making More: Franchise Financial Freedom with Rocky Lalvani
From 80-Hour Weeks to Work-Life Balance: An EOS Franchise Success Story
Escape Digital Chaos: Your Guide to Franchise Freedom (and Sanity!)
Build Wealth, Not Just a Business: 5 Hidden Franchise Benefits
How Real Estate Syndication Can Transform Your Investment Strategy
The Biggest Mistake Business Owners Make (And How to Fix It)
From Desk Job to Business Ownership: Expert Insights with Henry Lopez
Top Secrets to Starting a Successful Business After Military Service with Lacey Langford
From Military Service to Financial Freedom
Navigating General Manager Transitions Like a Pro
