Entrepreneurs are blessed with motivation and drive… but also cursed by their tendency to be lone wolves, almost afraid to ask for help.
Marc Mawhinney is on a mission to overcome that attitude and help business coaches, who are usually solopreneurs, get better clients and make more money – without investing in paid advertising.
Of course, the same lessons for business coaches Marc talks about in this interview could apply to any entrepreneur looking to take their company to the next level.
One of the first things Marc does is steer his clients away from paid marketing. He advocates for a more “organic,” low-cost approach.
Join your host Giuseppe Grammatico in a different format as he sits down and gives us the answers to the top five frequently asked questions about franchising. The answers we’ll learn from are the key points Giuseppe talks about in his book that serves as a roadmap for any first-time franchisee. Listen to questions like: Should you create your brand or opt for an established brand? Should you get coached? Should passion be the purpose? And much more. Find out how you can match yourself to a business model that fits you, or if franchising is for you or not, as you tune in to Giuseppe’s answers in this episode.
In this episode you will learn:
- How to create a “runway” to get your startup off the ground
- Where to get the most effective free advertising
- Discovering the 3 pillars of your client acquisition strategy
- Dos and don’ts of posting on social media for your business
- And more