Join your host Giuseppe Grammatico as he talks about his personal journey to franchising. Giuseppe’s experience in the franchise industry composes decades of hustle, system-making, and success. But before that, he was also one of those W-2 employees who had to commute for hours every day, miss family moments, and have little autonomy over himself—until he made up his mind. 

In this episode you will learn: 

  • Your why is your burning desire 
  • Going full-time on entrepreneurship is all about slow adjustments 
  • The two ways passion plays in business 
  • There’s a franchise for everyone 
  • Really, it all goes back to your mindset! 

About Franchise Freedom: 

In 2005, Giuseppe was living the life as a young executive on the rise. He worked with three of the biggest financial firms in the country. Everything was going as planned for Giuseppe until his company went through a merger – but he didn’t. He was shown the door. Giuseppe landed on his feet only to have a merger at his new company result in a pink slip and a severance package. 

At that point, Giuseppe had it with the risk of being a corporate executive, and his wife had had it with his two-plus hours of commute, coming home late, and him always feeling stressed – expected to say “How high?” when the company said “jump” anytime. So he escaped the corporate world and found entrepreneurship. Giuseppe bought a franchise, became a master franchisee, and then a master franchisor. In short, he has worked on all sides of franchising since 2007. 

Franchising has given his family the financial freedom they always wanted, and it’s given him the time to enjoy the money he’s made. Giuseppe works on his terms and builds his wealth instead of lining the pockets of shareholders. Now, he helps other corporate executives decide if franchising might be the right move. Giuseppe has helped over a thousand people at this point.