Today, we’re diving into the top three reasons franchisees succeed. While we’ve discussed why franchisees fail, it’s equally important to highlight the factors that contribute to their success.

Follow the System

One of the primary reasons franchisees succeed is their ability to follow the system. A franchise is essentially a blueprint. The franchisor, through trial and error, has determined the most effective way of conducting business. When you invest in a franchise, you’re not just buying a business; you’re buying a proven system designed to set you up for success.

Following the system means adhering to established procedures for operations, marketing, vendor relations, and employee management. This consistency is what gives franchises their unique value proposition. If you’re considering a franchise but plan to deviate significantly from the provided system, it might not be the right fit for you. Success in franchising hinges on leveraging the franchisor’s expertise and established methodologies.

Find the Right Fit

Finding the right fit is crucial for franchise success. This means selecting a franchise that aligns with your skills, interests, and lifestyle. Before even looking at specific brands, it’s essential to understand what you want from your business. What role do you see yourself playing? Are you interested in a hands-on role in sales or more of an operational, behind-the-scenes position?

Consider your work preferences. Do you want a brick-and-mortar location or prefer a home-based business model? How many employees are you comfortable managing? Your answers to these questions will guide you in choosing the right franchise. Additionally, thorough due diligence is vital. Review the franchise disclosure document, engage in validation with existing franchisees, and ask insightful questions about their experiences.

Secure Adequate Capital

Proper funding is another key factor in franchise success. Ensuring you have sufficient capital not only for the franchise fee and initial investment but also for ongoing operational expenses is crucial. Working with a funding partner early in the process can help you explore all your financing options, from self-funding to loans or using retirement assets.

It’s also wise to have a financial buffer. If you’re leaving a full-time job to run the franchise, ensure you have six months’ worth of living expenses saved. This financial cushion can alleviate stress and allow you to focus on growing your business without the immediate pressure of generating income from day one.

Bonus: Understand Your Why

A critical, yet often overlooked, aspect of franchise success is understanding your “why.” Why do you want to own a business? Is it for financial freedom, more family time, or to follow a passion? Your “why” will serve as your motivation during challenging times and keep you focused on your goals.

Franchising, like any business, will have its ups and downs. During difficult periods, your “why” can be a powerful motivator to push through and stay committed to your vision.


In summary, the top three reasons franchisees succeed are: following the system, finding the right fit, and securing adequate capital. Additionally, understanding your “why” can provide the motivation needed to navigate the inevitable challenges of business ownership. If you’re ready to explore if franchising is right for you, book a free call! Let’s figure out together if a franchise may or may not be a good fit for you.

Thank you for tuning in to this episode of Franchise Freedom. I appreciate your feedback and questions, and I look forward to helping you achieve your business ownership dreams. Until next time, take care and talk soon.

Giuseppe Grammatico is a franchise veteran, coach, author, speaker & consultant who simplifies the process of franchising and excels at guiding his candidates to the business model that best suits their desired lifestyle.

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