Join your host Giuseppe Grammatico and his guest Marcus Sheridan as they talk about how you can become a digital David in a land full of typical Goliaths. As the owner of IMPACT, Marcus shares how they help companies create in-house content creation teams that are truly world-class. Companies who want to take their marketing to the next level need to understand how important it is to have a content-first marketing strategy.
Marcus believes that if you’re not creating content, you’re not marketing. He also touches on the main focus you need to have when creating content, the reason why ignorance scares away customers, and the story behind how he saved his swimming pool company back in ’08 and propelled his speaking career simultaneously simply through writing.
In this episode you will learn:
- Talking about your customer’s questions may do you good
- If your customers can’t find it from you, they’re going to find it from someone else
- Marcus Sheridan – on outsourcing content creation
- A singularity of purpose
- Write for yourself; don’t write for others!
About Marcus Sheridan:
Marcus Sheridan is a highly sought-after international keynote speaker known for his unique ability to excite, engage, and motivate audiences. Forbes named Marcus “One of 20 Speakers You Don’t Want to Miss.” He has been dubbed a “Web Marketing Guru” by the New York Times and featured in Inc., The Globe and Mail, Forbes, and many more.
As an owner of IMPACT, Marcus has established one of the most successful digital sales and marketing agencies in the country. Within his speaking company, Marcus Sheridan International, Inc., he gives over 70 global keynotes annually, where he inspires audiences in the areas of sales, marketing, leadership, and communication.
Mashable rated his book, They Ask, You Answer, the “#1 Marketing Book”, and Forbes listed it as one of the “11 Marketing Books Every CMO Should Read”.