Join your host Giuseppe Grammatico and guest Jason Olsen, as they discuss the number one challenge creative talents face in the business of beauty. As the CEO and Founder of IMAGE Studios, Jason saw how skilled talents in the beauty industry struggled with the realities of entrepreneurship. Here, he talks about the post-recession conception of IMAGE Studios, the bipolar roller coaster of entrepreneurship, how franchising creates masterminds, and more. 

In this episode you will learn: 

  • What inspired IMAGE Studios 
  • How Jason’s franchising business went as usual with the help of virtual tech 
  • Culture and belongingness are essential to franchising 
  • Jason Olsen on describing the best-fit clients 
  • Why entrepreneurs are not alone in franchising 

About Jason Olsen: 

Jason Olsen is a serial entrepreneur based in Salt Lake City, Utah, and is the founder of Image Studios, a Salon Suite Franchise with 179 locations under development nationwide. He has extensive experience in startups, forming his first company at the age of 16. He sold this company during his junior year of college while at BYU.  

He has been called the illegitimate love child of strategy and creativity, harnessing the power of both traits to build uniquely branded companies that have strong cultures and clearly defined visions. He was a finalist for Ernst & Young’s “Entrepreneur of The Year” program in 2017, is a member of the Entrepreneurs Organization (EO), and was recognized as “Entrepreneur of the Year” in 2018.  

Image Studios has also been recognized by several organizations for its incredible growth, including the INC 5000 “Fastest Growing Companies in America” for the past two years and as one of the top 100 growth companies in Utah by the Mountain West Capital Network. Image Studios was recently recognized by INC Magazine as a “Best Workplaces in 2022”.  

Jason currently serves as an advisory board member for the Westminster Social Impact Incubator, is the board chair for Equality Utah, and is a graduate of the Goldman Sachs 10,000 Small Business Program. He is also a private pilot, drone enthusiast, paraglider, classic car collector, slow Dvorak typer, and skier. He lives in Salt Lake City, Utah, with his husband Tim, and their daughter Sophia.  

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