We are revisiting one of our most popular episodes this year!
Join your host Giuseppe Grammatico and his guest Marcus Sheridan as they talk about how you can become a digital David in a land full of typical Goliaths. Owner of IMPACT, Marcus explains how his company assists businesses in building world-class internal content development teams. He talks about the importance of having a clear goal when producing material, how ignorance turns off clients, and how writing helped him both preserve his swimming pool business in 2008 and launch a successful speaking career at the same time.
In this episode you will learn:
- Discussing your customers’ inquiries could be beneficial to you
- Your clients will go to someone else if they can’t get it from you
- Marcus Sheridan on contracting out the development of content
- A single focus on the goal
- Don’t write for other people; write for yourself
- Franchise Marketing Strategy
- And so much more!
About Marcus Sheridan:
Marcus Sheridan is a highly sought-after international keynote speaker known for his unique ability to excite, engage, and motivate audiences.
Forbes named Marcus “One of 20 Speakers You Don’t Want to Miss.” He has been dubbed a “Web Marketing Guru” by the New York Times and featured in Inc., The Globe and Mail, Forbes, and many more. As an owner of IMPACT, Marcus has established one of the most successful digital sales and marketing agencies in the country. Within his speaking company, Marcus Sheridan International, Inc., he gives over 70 global keynotes annually, where he inspires audiences in the areas of sales, marketing, leadership, and communication. Mashable rated his book, They Ask, You Answer, the “#1 Marketing Book”, and Forbes listed it as one of the “11 Marketing Books Every CMO Should Read”.
Connect with Marcus Sheridan on:
They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer, Book by Marcus Sheridan